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Cookie Notice

VISIT FLORIDA uses cookies on its website (the “Service”). By using the Service, you consent to the use of cookies. To make the Service work properly, we sometimes place small data files called cookies on your device. This list is accurate as of June 12, 2023.  Because we are always updating our site and changing business partners, please check back regularly for updates.

This Cookie Notice is part of our Privacy Policy and outlines, for each cookie that is set on your device when you visit our website, its purpose, information collected when you visit our website and third party sites, how to opt out, and a link to a website where you can withdraw consent to being tracked by third parties. Session cookies are automatically deleted at the end of your browsing session. Persistent cookies remain on your device for the duration of each specific cookie, until its expiration date or until you delete it, whichever comes first. Unless otherwise stated, the cookies listed below are persistent. First party cookies are in boldface.

Each cookie serves one of four different purposes: essential, service enhancement, analytics, or advertising / targeting. The cookies on our site will not be used for any purpose other than as stated below.

Essential cookies

These cookies are essential, or strictly necessary, for the operation of the Services, because they enable you to freely move through the Site. If you do not permit the use of these cookies, your visit to the Site may be impaired. For example, these cookies remember your preferences as you move around the Site.

  1. vf-privacy-popup is a cookie controlled by VISIT FLORIDA that lets the Service know if your device has acknowledged the privacy and cookie notice. This cookie expires after ten years. Do not use our Services if you do not want to receive this cookie.
  2. Google Tag Manager is an administrative tool to configure which cookies are delivered via the Site. Do not use our Services if you do not want to receive this cookie.

Service Enhancement cookies

These cookies enable us to provide the functions and contents of the Site tailored to your specific needs, as these cookies store your preferences. In addition, these cookies can be used to enable videos on our Site and enable sharing with social networks.

  1. ShareThis is a software that allows our site users the ability to share our web pages via their own social accounts. Information that may be collected includes:
    • Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views )
    • Pseudonymous (IP Address (EU PII), Search History)
    • PII (Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID)

Analytics Cookies

These cookies collect data on how the Site is used, for example which pages of the Site were most frequently visited. These cookies provide us with analytical data on the performance of the Site and clues as to how improve it.

  1. Google Universal Analytics. We use Google Analytics which is a web analytcs service from Google, Inc. Google Analytics sets a cookie on your device for the purpose of recognizing you on an anonymous basis. We use the data received from Google Analytics for business planning, operations, and marketing activities aimed at understanding better how to improve the contents of our Site and the associated user experience. While the cookie is persistent, the data expires in two years. Information that may be collected includes:
    • Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains)
    • Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII))
    • PII (Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID)
  2. Arrivalist provides services to government-funded or government-related destination marketing organizations. Their services measure the effectiveness of marketing campaigns by measuring – in aggregate – which messages are most effective at influencing users to visit. Information collected includes Non-PII information related to the user’s device’s destination (on a city level), which marketing messages the user has been exposed to and subsequent changes in the user’s destination on a market – by – market basis. None of the information we collect is personally-identifiable and the destination information that we collect is only the on the city level. (i.e., device 12345 was exposed to Ad 1 and 2 in City A and moved to City B).

Advertising Cookies

These cookies collect information about your visit to our Site for the purpose of retargeting (showing you VISIT FLORIDA ads on other websites) and behavioral advertising (showing you ads on other websites based on your browsing history). These cookies help VISIT FLORIDA understand which online advertising is working to bring visitors to our web site before or after they have seen a digital VISIT FLORIDA advertisement.

  1. Pinterest. Information collected is subject to your Pinterest account settings. 
  2. Facebook. Information collected is subject to your Facebook and Instagram account settings. 
  3. Google Ad Word Tracking. Information collected could include:
    • Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains)
    • Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII))
    • PII (Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID )
  4. Google Display Network (includes the Google-operated DoubleClick platform). Information collected could include:
    • Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains)
    • Pseudonymous (IP Address (EU PII)), Search History, Location Based Data, Device ID (EU PII))
    • PII (Name, Address, Phone Number, Email Address, Login, EU-IP Address, EU-Unique Device ID)
  5. Bing Universal Event Tracker (UET)
    • Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains)
    • Pseudonymous (IP Address (EU PII)), Search History, Location Based Data, Device ID (EU PII))
    • PII (Name, Address, Phone Number, Email Address, Login, EU-IP Address, EU-Unique Device ID)
  6. Distillery is an advertising technology provider whose technology aims to track the effectiveness of online ads and to serve the more relevant ads to consumers..
    • You may opt out of Distillery's services here.
  7. Sojern services help businesses identify and advertise to in-market travelers for purposes of online behavioral advertising; optimize advertising campaigns across multiple channels and devices; increase web traffic and brand awareness; and use local market and competitive insights..
    • Opt-out instructions are available here.
       

How to control cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org, www.youronlinechoices.com, or http://optout.networkadvertising.org. 

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. Note that when you opt out of being tracked and/or targeted by some companies, they set a cookie in your browser to indicate that you have opted out.