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IT'S TIME FOR A FLORIDA VACATION
Whatever you're imagining, you can make it real here. Explore the wide-open beauty of Florida.
Follow the Rainbow
To dive or snorkel in one of Florida's freshwater springs is to experience an otherworldly sensation, a weightless flight through an underwater garden...
PLACES TO GO
Northwest Florida has piney woods and some of the state’s most beautiful beaches. Pensacola, Fort Walton Beach, Destin, Panama City, Panama City Beach, and Apalachicola are well worth your time.
North Central Florida is rich in history, and abundant outdoors activities balanced with serenity. From the capital city of Tallahassee all the way to Gainesville, enjoy Southern charm.
Northeast Florida has natural wonders, tawny beaches, pioneer history, and big-city attractions in Amelia Island, Jacksonville, and St. Augustine.
Central Florida was practically built with fun in mind, starting with the theme parks of Orlando, Kissimmee and Winter Haven. It’s great for kids and adults of all ages.
Central East Florida, with Daytona Beach, Cape Canaveral and Cocoa Beach, is home to the space industry, top-notch birding, verdant parks, and the state’s top surfing.
Central West Florida offers the big-city lures of Tampa, Clearwater, and St. Petersburg, but is also home to magnificent beaches, wildlife, clear springs, and scenic rivers.
Southeast Florida radiates balmy temperatures, luxury, and Latin and Caribbean flavors. Miami, Fort Lauderdale, the Palm Beaches, and the Keys are for vacations you never outgrow.
Southwest Florida, and the cities of Fort Myers and Naples, spreads a welcoming blanket of sugar-white beaches and tropical warmth for all visitors, a comfortable blend of the classic and cosmopolitan.