Visit Florida Keys & Key West offers waterfront resorts, unique venues, and unforgettable island experiences ideal for incentive travel, executive retreats, board meetings, and small-to-mid-sized group programs.​ Start planning at visitfloridakeys.com/meeting-planners.​

REGION: Southeast
PRIMARY MARKET SIZE: Mid-Sized

Top 5 Planning Strengths:

  • Waterfront resorts & unique venues
  • Incentive travel destination
  • Executive retreats & board meetings
  • Dedicated destination planning support
  • Memorable island experiences

Market Types:

  • Mid-size & Smart Alternative
  • Incentive Travel 

Best For:

  • Executive or Leadership Retreats
  • Incentives/Reward Travel
  • Medical Meetings
  • Sports Events
  • Team Travel
  • Research & Academic
  • University-linked events
  • Government
  • Compliance-friendly Meetings
  • Board Meeting
  • Small Executive Gatherings
  • Mid-Sized & Alternative Destinations

Group Size:

  • Coastal & Resort-Driven
  • Incentives
  • Executive Retreats
  • Sports Destinations
  • Sports Meetings
  • Athletic Events
  • Youth/Amateur Sports

Setting:

  • Association Conferences
  • Corporate Meetings
  • Incentives
  • Executive Retreats
  • Board Meetings
  • Team Offsites

Event Type:

  • Healthcare/Medical
  • Aerospace/ STEM
  • Technology
  • Academic/ Research
  • Finance
  • Sports
  • Government/Public Sector

ADDITIONAL INFRASTRUCTURE SNAPSHOT:

AIRPORT ACCESSIBILITY: Regional airport, Drive market

CONVENTION CENTER PRESENCE: No

LUXURY INVENTORY: Medium

RESORT CONCENTRATION: High

STRATEGIC ALLIANCE PARTNERS