Enjoy cold refreshments with a cooler of drinks delivered to your beachside lounge chair. Every detail counts, from our light-up mirrors to our premium amenities. Experience our king guestroom at The Luce, featuring light wood floors and coastal-inspired design. Lounge in shaded comfort on the beautiful sands of Tampa Bay’s premier beach hotel. Sip refreshing coconut water and enjoy curated Baby Turtle Beach Club amenities from your cabana. Smart design meets coastal style with easy-access outlets and elegant nightstand details. Step into a retro-chic bathroom with pink accents and clean white tile walk in shower at The Luce. Unwind in a VIP private cabana, wrapped in ocean views and the rhythm of the shoreline at The Luce. Wake up to palm views in our bright, airy king guestroom at our St. Pete beachfront hotel. Work or unwind in a king guestroom featuring a stylish desk and curated comforts. The Luce, a Tribute Portfolio Hotel.