Tallahassee, FL (Sept. 11, 2013) – Tourism matters to the Sunshine State. Thanks to the Florida Chamber Foundation’s Tourism Indicators Scorecard, attendees at this week’s Florida Governor’s Conference on Tourism can see just how important tourism is by way of a metric dashboard. (Click “Tourism Indicators” on TheFloridaScorecard.com website.)
Developed in partnership with VISIT FLORIDA, the public/private entity that markets Florida as a destination for travel and tourism, the Tourism Indicators Scorecard shows that Florida is well on its way to hosting more visitors than in any single year on record. Already, 49.6 million tourist visited Florida between January and June 2013 alone.
“We know that every 85 visitors support one tourism job and following up two consecutive record years of visitation and employment with back-to-back record quarters so far in 2013 proves we are well-positioned to make Florida the number one travel destination in the world,” said Will Seccombe, President and CEO of VISIT FLORIDA. “As we continue to market Florida’s natural and man-made attractions, we must ensure that the state can continue to support the growth. This is why we have partnered with the Florida Chamber Foundation and the Florida Scorecard to help integrate tourism metrics and plan for the next milestones we hope to reach.”
Consider the facts:
“Partnering together allows us to provide a tool that will directly measure tourism milestones and further cement Florida as a global powerhouse,” said Tony Carvajal, Florida Chamber Foundation Executive Vice President. “From metrics monitoring domestic and international tourism to statistics on employment in the tourism sector, the Tourism Indicators Scorecard clearly shows why tourism matters in Florida.”
Tammy Gustafson, Chair, VISIT FLORIDA Board of Directors, recently talked about the uptick in Florida’s tourism on the Florida Chamber’s continuing series on free enterprise.
“We certainly have some great momentum. Through the partnership with the Florida Chamber, we are able to provide these great metrics on a dashboard,” Gustafson said.
As tourism numbers rise, focused planning and tools like the Tourism Indicators Scorecard, will serve to better plan for the millions of future visitors to the Sunshine State.
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The Florida Chamber Foundation is the business-led, solutions development and research organization working in partnership with state business leaders to secure Florida’s future. The Foundation’s “Six Pillars” serve as a visioning platform for developing the first-ever, long-term strategic plan for the state. The Foundation’s work focuses on: 1) Talent Supply and Education, 2) Innovation and Economic Development, 3) Infrastructure and Growth Leadership, 4) Business Climate and Competitiveness, 5) Civic and Governance Systems, and 6) Quality of Life and Quality Places. Founded in 1968, the Foundation is a critical voice for improving the state's pro-business climate to enable Florida to grow and prosper. For more information, visit www.FLFoundation.org.