Beaches of South Walton (Photo by Peter W. Cross and Patrick Farrell)

    Beaches of South Walton (Photo by Peter W. Cross and Patrick Farrell)

    - Peter W. Cross and Patrick Farrell for VISIT FLORIDA

    About Us

    VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. 

    As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 112.8 million visitors in 2016. Based on the latest economic impact study, Florida visitors spent $108.8 billion and supported 1.4 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.20 in tax revenue is generated.

    Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs, and many other ventures. Through this public/private partnership, VISIT FLORIDA serves more than 12,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort.

    VISIT FLORIDA facilitates tourism industry participation in domestic and international trave trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, and meeting and event planners, and is responsible for operating Florida's five Official Welcome Centers.

    VISIT FLORIDA has 136 full-time and part-time positions in Florida and an international team of contracted staff covering Canada, China, India, Germany, Latin America and the United Kingdom.

    VISIT FLORIDA's corporate office is located at 2540 W. Executive Center Circle, Suite 200, Tallahassee, Florida 32301. The office can be reached at 850-488-5607.

    To learn more about VISIT FLORIDA, please go to or follow us on our industry social media channels:, Facebook and Twitter @FloridaTourism.

    To order an official Florida Vacation Guide and other planning materials, visit our Travel Guides page. If you have specific questions regarding your Florida vacation, please contact us. To speak with a VISIT FLORIDA representative about specific questions regarding Florida tourism, you may call 850-488-5607 or toll-free 866-972-5280.

    If you are a journalist seeking media information, please go to

    If you are in the Florida tourism industry, please go to To find out about becoming a VISIT FLORIDA Partner and having your business listed on our website, click here or email