Insider: Feed Your Personal Sense of Style at Grayton Beach

Grayton Beach is a 400-acre sliver of paradise featuring pristine sugar-sand beaches, a rare coastal dune lake and a wealth of nature snuggled against the emerald-hued waters of the Gulf in Northwest Florida’s South Walton.

But it's also something else: an eclectic beach burg with good times, picket fences, funky art, and great dining and shopping. Shopping here means browsing a funky little artsy street with free-spirited folks with a laid-back attitude.

You won't find big chains here, so you won't be boxed into the trends they've decided you should follow. Shop here and know that what you're seeing is stylish — but leaves plenty of room for you to follow your own personal style, too.