A Ride of Iconic Proportions: At 400 feet tall—the largest observation wheel on the East Coast of the United States—ICON OrlandoTM truly earns its name. Towering on the horizon and visible from miles away, ICON Orlando offers guests the ability to see downtown, the theme parks and the Central Florida landscape like never before. ICON Orlando is a new ride every time—from day to night, its colors always changing—but it always makes for a moment to remember. It is the perfect way to elevate an amazing moment. Toast to the good life with a glass of bubbly in your own private capsule, whether on a romantic ride for two or with up to 14 friends, as part of our Champagne Experience. Find your Iconic Moment.