Florida Retail Federation
The Florida Retail Federation's (FRF) mission is to advocate, promote and safeguard retailing. FRF is the statewide trade association representing Florida's second largest employment industry. Florida retailers pay more than $49 billion in wages annually, provide one out of every five jobs in the state, and collect and remit more than $20 billion in sales and retail-related taxes for Florida's government each year. FRF has served as the Voice of Florida Retailing since its establishment in 1937.