The WaterColor Store

Watercolor Store is located in the beautiful beach resort of WaterColor, Florida, in South Walton along the famed Scenic 30A Highway. The store offers official WaterColor logo apparel and merchandise such as hats, candles, colorful drinkware and more.

In addition, the store includes Florida SweetTea Style- a boutique carrying jewelry from local artist Carrie Rhea Designs, Supergoop® sun care products, and upscale brands such as Draper James® clothing and accessories, MOJO® sportswear, lululemon® athletic apparel, and Peter Millar® fine clothing.

Managed by St. Joe Club & Resorts®


Average Visit Time

1 - 2 hours

Items Available

Beachwear & Accessories, Clothing, Jewelry, Souvenirs