Travel Trade
The VISIT FLORIDA® Sales Team is here to assist in the planning of your Florida trip for your clients, whether individuals, groups, family reunions or receptives. We are here for you!

Felicia, Brenda, Joyce, Lily, Carolyn, Lauren, Eileen

| Meet Our Team or Request Assistance |
| Request Assistance Form |
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The Sales Department develops relationships with tour operators, wholesalers and retail travel agents in the domestic and international markets. Here is a listing of our staff to assist you in planning for your trip to Florida.
VISIT FLORIDA 2540 W. Executive Center Circle, Suite 200 Tallahassee, Florida 32301 Main Corporate Tel: (850) 488-5607 Sales Fax: (850) 201-6905 |
| VISIT FLORIDA Team |
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Eileen Forrow | Executive Vice President, Sales & Marketing | (850) 205-3818 |
| Cheryl Hatcher | Director of Sales | (850) 205-3831 |
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Tracy Vaughan | Director, International Sales & Marketing | (850) 205-3858 |
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Whitney McQueen | Marketing and Event Planner | (850) 205-3847 |
| Marketing Event Planners |
| Brenda L Bryant | (850) 205-3806 |
| Carolyn Jones | (850) 205-3809 |
| Lily Etemadi | (850) 205-3838 |
| Lauren Shoaf | (850) 205-3836 |
| Sales Administrators |
| Felicia Plummer | (850) 205-3814 |
| International Team | ||||||||||||||||||||||||||||||||||||||||||||
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The Sunshine State has an incredible variety of activities to experience in our historic small towns and downtowns to cosmopolitan cities to tropical retreats. So plan your next group getaway as one for the history books. Following you will find links to suggested itineraries around the state:
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Daytona Beach
- Fort Lauderdale
- Kissimmee
- Miami
- Orlando
- Pensacola
- Polk County / Central Florida
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Tallahassee
- Tampa
- The Beaches of Fort Myers & Sanibel
These organizations offer travel professional sections on their websites.
Local Resources
- Daytona Area CVB
- Greater Fort Lauderdale CVB
- Greater Miami CVB
- Visit Jacksonville
- Kissimmee CVB
- Naples Marco Island Everglades CVB
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Visit Orlando
- Palm Beach CVB
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Visit Pensacola
- St. Augustine, Ponte Vedra & The Beaches VCB
- Visit St. Pete/Clearwater Area CVB
- Tampa Bay & Co.
- The Beaches of Fort Myers & Sanibel
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Visit Tallahassee
- Visit South Walton
State Resources
- Florida Department of Agriculture & Consumer Services
- Florida Attractions Association
- Florida Department of Citrus
- Florida Department of Health
- Florida Fish & Wildlife Conservation Commission
- Florida Restaurant & Lodging Association
- Florida Sports Foundation
- Florida State Parks
- Florida Superior Small Lodging Association
- Office of Greenways & Trails
- The Florida RV Trade Association
- The State Library & Archives of Florida
Performance Venues
Florida has a variety of performance venues and group activities throughout the state for your group to visit and enjoy. For a listing of group information by destination, please click on the link below.
Visit St. Pete/Clearwater Area CVB
The Beaches of Fort Myers & Sanibel

What’s New in Florida – Fall/Winter 2011-12
Looking Ahead - Florida's 500th Anniversary is Approaching (2013)
Story Ideas from around the state:
Florida is home to the nation's best beaches, Siesta Key, North Beach.
-- Dr. Beach: America’s Best Beach for 2011, Siesta Key Beach, near Sarasota
-- Parents Magazine: America’s Best Beach for Families for 2011, North Beach, Fort De Soto Park, St. Petersburg
















