I had to laugh. This event description has got to be the understatement of the century! Here it is:

Take a dip in the refreshing coolness of the Gulf just like a Polar Bear!

Refreshing, huh?

The Polar Bear Plunge splashes into WaterColor Resort at 9 a.m. on New Year’s Day – and if you go, I want pictures! My toes are shriveling just thinking about it…

If you’ve never been to WaterColor Resort, you’re missing out. The luxury destination is located between Grayton Beach State Park and Seaside on some of the sweetest shores in the Sunshine State. Truly, South Walton beaches are amazing, boasting clear, emerald green waters and smooth, sugar-white sands.