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Why Florida, Why Now?


DESTINATION MATTERS…Florida offers incredible value, beautiful weather, and unbelievable settings for your next Meeting or Event!

According to a recent research study surveying both corporate and association meeting planners across the country, Florida is ranked the highest state for affordable travel, accessibility and value. Add to this our beautiful weather and diverse hotel and venue opportunities, and Florida is the perfect meetings, conventions, and incentive travel destination. Hosting your next meeting will definitely “BRIGHTEN” your attendance and agenda.


VISIT FLORIDA wants you to know that it is "Good business to do Business in Florida!"

There are numerous reasons to hold your next meeting in Florida, but here are some of our top reasons:
1. Convenient and abundant air service
2. Complimentary “Cover Your Event” Insurance (CYE)
3. Beautiful Beaches and World-Famous weather
4. Exceptional year ‘round value
5. Unlimited activities from boating, dining, golf, spas, ecotourism to theme parks
6. A setting for inspiration and productivity, resulting in higher ROI
7. Abundance of CSR opportunities throughout Florida
8. Diverse collection of meeting, resort and convention facilities
9. Vast number of Green Lodging and Meeting facilities
10. Tourism is #1 in Florida!