The official tourism marketing organization for Lake City-Columbia County "Florida's Gateway Since 1832". The agency assists in all areas related to tourism information, festivals and event promotion as well as sports marketing. We are proud to be known as the Southeast Destination for Sporting Events! The area specializes in outdoor activities with some of the nation's most outstanding rivers (Suwannee and Santa Fe) and of course the world famous Ichetucknee Springs. Columbia County and the surrounding area is also home to unique festivals such as the Olustee Battle Festival, Florida Folk Festival and various festivals at Spirit of the Suwannee Music Park. We are also conveniently located to the I-75 and I-10 interchange which makes us the perfect stop as you travel through Florida.