The Florida Retail Federation's (FRF) mission is to advocate, promote and safeguard retailing. FRF is the statewide trade association representing Florida's second largest employment industry. Florida retailers pay more than $49 billion in wages annually, provide one out of every five jobs in the state, and collect and remit more than $20 billion in sales and retail-related taxes for Florida's government each year. FRF has served as the Voice of Florida Retailing since its establishment in 1937.
227 South Adams St. Tallahassee, FL 32301