Accelerate your dreams at Bruce Rossmeyer’s Daytona Harley-Davidson dealership with hundreds of eye-catching motorcycles displayed on two floors of our massive showroom! You’ll also find over 37,000 T-shirts and more Harley-Davidson merchandise than you could imagine! But that’s not all! Visit our specialty shops and restaurants right within the complex! Interested in mouthwatering BBQ, chicken wings, or a big scoop of homemade ice cream -- we’ve got you covered! Grab a pair of designer sun glasses, shop for the latest in leather wear or even book an overnight stay. Year-round events and motorcycle rentals available!