Located in the heart of Southside Jacksonville, we're situated in the upscale Deerwood Park area and we offer easy breezy access to all local area bustling businesses and chic shopping. Enjoy a fresh, upbeat vibe where you can experience a forward-thinking alternative at the hippest new hotel in Jacksonville. Stay in style with our state-of-the-art, loft-inspired design perfect for the tech savvy and social traveler. Mix, meet & mingle at W XYZ bar, where signature drinks and special cocktails are waiting. Play a pick-up game of pool, grab some mix & match treats at our 24/7 gourmet pantry or take a tip in our relaxing saltwater pool. Vibrant open spaces let the fun flow freely and allow you to experience the ever-abuzz, never-a-dull moment atmosphere. Zip on in to see what all the buzz is about!