Swim Trends for 2015

By: Ginger Harris


While the rest of the fashion world is prepping for fall, choosing which sweaters to wear with which boots, what jackets to put atop dresses, those of us in Florida know it will be quite some time before we retire our summer frocks, sandals and swimwear.

In fact, for many Floridians at the recent Mercedes-Benz Fashion Week Swim, the suits on the runway were less about what to look forward to next season and more about what to start wearing now.

The runway shows, which display next year’s swimwear trends, celebrated their 10-year anniversary this year in the tents at The Raleigh Hotel. IMG Fashion inaugurated the shows in South Beach in 2004. And while Miami has always been on the fashion map (be it for bikinis or otherwise), the arrival of a Mercedes Benz Fashion Week legitimized the city as an authority when it comes to swimwear design.

In that time, more than 100,000 designers, buyers, editors and fans from more than 50 countries have attended the shows. This year, those attendees spied the latest from Mara Hoffman, Luli Fama, Maaji, Dolores Cortes, Poko Pano, Wildfox, Suboo and more. What was it that caught their eye?

Here's a roundup at the stand-out looks from this year’s Mercedes Benz Fashion Week Swim.

The Tribal Trend

Year after year, the tribal trend pops up on the runway, but no one does it better than Mara Hoffman. In fact, Mara Hoffman will always be the queen of the tribal print. This year, she did it yet again, changing up her usual show only by giving more vibrancy to her colors and bringing a hefty dose of neons to the game.

Her patterns were a bit downplayed, too, less kaleidoscope and more children of the sun. Standouts included a long-sleeved suit with a neon kick, as well as a caftan with rainbow-colored fringe. Each is perfect for the beach year-round (the long sleeves are a great way to keep the sun’s harmful rays at bay), while the caftan can easily transition off the beach and into the night.

The Dramatic Coverup

L Space by Monica Wise stole the show with her final look, a black and metallic cover-up with dramatic neck detail and pearls. The look proves what you wear to and from the beach is just as, if not more, important than what you wear in the water.

‘70’s Style

Both Wildfox and L Space by Monica Wise had throwback elements to their shows.

The influx of crochet in a blue bottom with slight crochet detail and matching sweater at L Space gave a nod to the ‘70s, while Wildfox full-on embraced the decade with a Malibu Barbie suit in blue terrycloth, complete with capped sleeves and Barbie logo.

This year, don’t be afraid to look to the past for swim-spiration.

Tortoise Shell

Bringing an entirely new twist to the bikini top, Dolores Cortes took the traditional bikini and gave it a new shell. A tortoise shell.

The top was unexpected but adored by the crowd, proving it’s ok to think outside the sandbox when it comes to the beach. Also noted, the brand's leather one-piece.

Pattern Power

Mixing and matching has been a long-loved trend. And no one gets the criss and cross of conflicting patterns quite like Clover Canyon.

Its show embodied what the brand does best for the beach. Think stripes and florals laid atop each other in perfect harmony.

Come fall, these swim trends will still be all the rage. Ah, the glory of the Sunshine State.

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