For most women, there is no shopping trip more horrifying than looking for a new swimsuit. (Though jeans are a close second in the “things I’d rather not try on” category.)
Desiree Noisette decided that her fellow women didn’t deserve to “feel less confident, exposed and uncomfortable” while shopping for their next vacation, and opened Cerulean Blu, a swimsuit and resort wear retailer with a lot more to offer than an array of cover-ups to quench our bare-it-all fears.
Located in downtown St. Petersburg on 400 Beach Drive, Cerulean Blu is as refreshing as its name. Walking into the boutique is the first pleasant experience of many to follow as its owner aim to create a “spa-like atmosphere” with fun fitting rooms and a lounge area that is fit for the nearest beach.
Cerulean’s merchandise selection is fun, bright and unique, featuring swimsuits for all body types and great resort wear that is perfect for your next vacation or for the Floridia lifestyle. Their staff doubles as fit specialists who will help you pick and try on the right types of swimwear to flatter your shape or help you pick your next stylish look for a summer event.
As an avid supporter of locally-owned, I was happy to see that the store also created opportunities for independent jewelry designers to make their wares available for purchase in the store. The jewelry displays showcase not only unique designs from local entrepreneurs and designers, but also featured some background information on display so you could get to know each designer. Buy local!
Great customer service + great atmosphere = a pleasant swimsuit shopping experience. Finally!
Check it out and Happy Shopping!
400 Beach Drive Northeast, Suite 161
St. Petersburg, Florida