A Northwest Florida Shopping Guide

By: Jeanette Scott


Northwest Florida’s natural beauty is unmatched. But within this span of over 200 miles of pristine beaches, crystal-clear turquoise waters and a lush tropical landscape, you’ll find another treasure – the shopping!

Northwest Florida offers exciting boutiques, outdoor malls, outlet centers, flea markets and much more.

Here’s a suggested tour of the shopping in this national treasure. Going east to west on coastal highway 30A, starting in Panama City Beach and ending in Destin, the drive is about an hour and a half total. Unless you shop longer… 

Panama City Beach

Starting your journey in Panama City Beach, you’ll find Pier Park. This outdoor shopping mall has more than 120 stores. Highlights include unique boutiques The Florida House and Francesca’s Collections, discount stores Forever 21 and Marshall’s, department stores JCPenney and Dillard’s, and Florida favorite Ron Jon’s Surf Shop. http://www.simon.com/mall/pier-park

Rosemary Beach

Ten miles west on highway 30A you’ll find Rosemary Beach. This area offers signature white-sand beaches, and a handful of adorable shops and eateries. Be sure to stop by clothing stores Willow, Bombora Sun & Surf and Rosemary Beach Trading Company, and furniture spot Tracery. http://www.rosemarybeach.com/rosemary_beach_shopping.aspx

Seacrest Beach

Just a mile further on highway 30A sits Seacrest Beach. You won’t want to miss local hot spot and swim wear boutique Ophelia Swimwear. http://www.opheliaswimwear.com/



Another eight miles down the coastal highway 30A, you’ll find the shops at Seaside. White picket fences line the circle of picturesque shops and restaurants, and you’ll find easy beach access right behind the shops. Open-air boutique Perspicasity offers a unique concept and aesthetically-pleasing take on shopping. Deja-vu  is perhaps the most well-known boutique along 30A, with tons of trendy, fashionable clothing and accessories for under $100. Other hot spots include men and women’s boutiques Willow + Woods and Mercantile, and specialty shops Sundog Books and ONO Surf Shop.




Just a mile further down 30A is Watercolor. This beach resort offers shops and restaurants that are definitely worth the stop. Barefoot Princess offers a full line of Lily Pulitzer dresses and accessories, The Fuss Boutique has trendy and bohemian styles for women, and pick up your beach essentials at Old Florida Outfitters, Beachfolly or The Watercolor Store. Finally, kids’ boutique Little Red and art and décor boutique The Blue Giraffe are a must-sees.


Destin/South Walton

Another 20 miles down 30A, and you will arrive at your final destination for this trip – Destin, Fla. Destin features beach resorts, world-renowned golf courses, and yes, plenty of shopping! Here are some of the shopping spots you won’t want to miss.

  • Outdoor shopping mall Destin Commons is lined with lush palm trees and gorgeous fountains, and offers train rides for the kids. Unique boutiques for women include Private Gallery, Luxe Apothetique, Frock Candy and Apricot Lane, and surf shop Maui Nix has everything you need for a beach vacation. http://www.destincommons.com/shop-a-dine/store-directory.html
  • Just a few miles down the street you’ll find Silver Sands Premium Outlets. With more than 100 brand-name outlets to shop, this shopping center truly has something for everyone. Department store Saks Off Fifth offers major savings on designer goods, boutique store Billy Reid offers preppy basics for men and women, and brand name favorites like J.Crew, Banana Republic, Coach and Calvin Klein are sure to please everyone on your list. http://www.premiumoutlets.com/outlets/outlet.asp?id=102
  • The Villages at Baytown Wharf is an outdoor shopping and eating area located in the Sandestin Golf & Beach Resort. The gorgeous wharf offers fishing, activities like a rock wall and golf challenge, bustling nightlife, and stores like the Barefoot Princess and Island Clothiers for women and men’s clothing, Aloha Surf Company for beach basics, and American Doll for American Girl doll accessories. http://www.baytownewharf.com/where_to_go.asp
  • Along the highway in Destin, you’ll find various flea markets, antique shops and more boutiques. Don’t miss local favorite Kikki Risa for women’s clothes including a wall of special occasion dresses. http://www.kikirisaclothing.com/

Northwest Florida is a part of Florida you simply don’t want to miss. Between the beautiful beaches and plethora of shopping choices, it makes the perfect family vacation, or even just a fun daytrip. Hope you enjoyed this shopping tour of coastal highway 30A. Take home a trendy clothing item, bargain deal, or unique find as a souvenir on your next trip!


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