Di Rocco Rocks it on the Runway

By: Kara Franker

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Nicole Di Rocco, designer of Nicolita, debuted her 2014 swimwear collection during Mercedes-Benz Fashion Week Swim at The Raleigh Hotel. 

Inspired by the film noir detective movies from the 1950's, "The Search for the Perfect Booty" was the theme for the collection, featuring "Cuban-style bottoms" that flatter curvaceous figures. 

Turning out to be a big hit with the crowd, the soundtrack highlighted the theme of the show, playing hits like Sir Mix A Lot's "Baby Got Back." The models worked the runway, showing off the stunning new collection with a Latin flare. Check out this sneak peek Vine video from the show:

Di Rocco was born into a Latin culture that she says has completely influenced her business. "As a young child, being Cuban was the last thing I wanted to be because I didn’t want to be different," she said. "When I grew older, I actually loved it and I embraced my roots."

The more she began to learn about why her parents left Cuba, the more Di Rocco wanted to know. In her research, she became enamored by the vintage glamour of Cuba's 1940's and 50's. "That era became my muse for my business and as a designer, I try to merge fashion and my Latin heritage in a unique and fun way."

I asked the designer what it meant to her to have the opportunity to showcase her brand at Mercedes-Benz Fashion Week Swim for the fourth consecutive year. "It means so much to me and to be selected to participate by IMG Worldwide out of all of the other brands that apply, truly validates my work," she said. "I love bringing my fans back to Miami for something fresh and new every season."

To check out the Nicolita swimwear line, visit MyNicolita.com.

In case you missed it, here's a Q&A with the designer before the show:

Entertainment & Luxury Collide at Swim Week

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