Behind-the-Scenes at Bergdorf's Fashion Shoot in Miami

By: Kara Franker


A New York department store where luxury has no limits, Bergdorf Goodman is a destination within itself. I couldn't have been more ecstatic when I heard that the BG creative team was coming to Miami to photograph their women's spring collection. 

I've never been behind the scenes of a fashion shoot of this magnitude, so when I heard that VISIT FLORIDA was sending me to cover it, I nearly died of excitement. And to be honest, I was a little nervous -- I mean, here's this iconic brand that attracts some of the most discerning clientele and hottest designers in the entire world -- and I'm going to their fashion shoot? This is crazy.  

I arrived to the Mapps Production House in Miami's Wynwood Arts District and was about to meet the team led by Bergdorf's VP and Creative Director, Aidan Kemp and Senior Producer Allison Ballou. It was an 80-degree December day with nothing but blue skies to frame the backdrop for Wynwood's spectacular street art. 

I was blown away by how friendly and down to earth the whole crew was, from the stylists to the photographer. They were having a great time, enjoying the balmy Florida weather and even taking moments to joke around and poke fun at each other. I think I expected a group of unapproachable, sort of high fashion types. But I couldn't have been more wrong. The team was a blast to be around and it was incredible to watch them work. 

Model Amanda Murphy was a pro both in front of the camera and in between takes. Her first time in Miami, she was excited to experience the city. Wynwood's eclectic graffiti-covered walls provided a striking contrast to the glamorous designs she modeled. Although Amanda constantly travels the world for her career, Chicago is her home base. 

And I know you're dying to see photos of the clothes chosen for the spring collection, but you'll have to wait until the magazine comes out in March. In the meantime, check out the Bergdorf blog, 5th at 58th for more behind-the-scenes info about the brand.

Want more travel tips from VISIT FLORIDA's Entertainment & Luxury Insider? Follow Kara Franker on Twitter and Facebook

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