Your Florida Fashion Primer

No matter your destination or personal style, Florida has all of your shopping needs covered.

From the super glam in Miami to adventure garb in Pensacola, use this guide for ideas on what to wear in Florida and where you can find the perfect look in each city, then check out our slideshow of looks here.

Beach Chic – St. Augustine

Style tips: Florida’s dress code is laid-back, and even more so when you’re playing on the beach. If you’re headed to St. Augustine on Florida’s northeast Atlantic coast, all you’ll need are bathing suits, tropical cover-ups and your favorite beach accessories to fit the area’s surfer vibe.

Shop for this look: Forgot your flip-flops? No worries because PIT Surf Shop on St. Augustine Beach has beach apparel, including sunglasses and sandals, for guys and girls.

Nighttime Glam – Miami

Style tips: Miami is just as glamorous as you’ve heard, and this is one city where you really can go all out. Don’t be afraid to rock your brightest colors, dressiest dresses and most sparkling accessories for a night out in this fashionable city.

Shop for this look: Shop with the celebrities at Bal Harbour or Lincoln Road, two shopping areas that are full of upscale retail stores and boutiques.

Preppy & Posh – Palm Beach, Naples, Delray Beach or Jupiter

Style tips: If you are vacationing in one of these beautiful coastal cities, I recommend a preppy look with a beach twist. A sleeveless dress in a floral print, a floppy hat and flat shoes will give you the perfect style to immerse yourself in these upscale seaside paradises.

Shop for this look:
You can score iconic Florida styles from the likes of Lilly Pulitzer and Trina Turk at C. Orrico, a boutique with locations in all four cities.

Theme Park Casual – Orlando

Style tips: Comfort is key when visiting the theme parks in Orlando and throughout Central Florida, but that doesn’t mean you have to skimp on style. Pick a graphic T-shirt in a fun color and pair it with comfy shoes and fun shorts. Don’t forget your most important accessory – your camera.

Shop for this look:
The Florida Mall is Orlando’s biggest mall and has all of your theme park shopping needs covered, from the huge Disney store to the budget-friendly Forever 21.

Equestrian – Ocala

Style tips: You might as well look the part in Florida’s horse capital. Don a full riding outfit of jodhpurs and a crested blazer for a day at the stables, or spice up a navy dress with whimsical equestrian accessories like a saddle bag and horse ring.

Shop for this look:
Tack Shack of Ocala has all of your equestrian needs covered, from riding pants to show shirts and, of course, boots.

Adventurous – Pensacola

Style tips: Going camping or hiking? It will likely be warm, so you’ll want to strike a balance between covering up and keeping cool. I suggest moccasins with lightweight shorts, or wear a tank top with cargo pants and hiking boots for especially rough terrain.

Shop for this look: Weatherford’s is an outdoor apparel store in Pensacola, offering tons of useful gear for any adventure you may have in mind.

Style collages courtesy of Polyvore. See links below for full details:

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