Where to Shop Wednesday: Downtown Divas

By: Jeanette Scott


It's Where to Shop Wednesday, and this week, the spotlight is on Downtown Divas – a locally owned Florida boutique with six locations across the state! I originally stumbled upon this adorable store in Downtown Melbourne during my trip to the Treasure Coast. But I was thrilled to find that there are locations all over the state including Ormond Beach, Brandon (Tampa), Vero Beach, Jacksonville, Orlando and, of course, Melbourne

After doing some more digging, I learned that the first store was opened by Chris and Casey Cecilione, while she was pregnant with their first child in September 2000, and it was a modest 500 square foot space in Historic Downtown Melbourne. The following year they opened two more locations and eventually they started licensing the name and helping other women with their dreams of owning a boutique. They currently own and operate the Vero Beach location.

So what is Downtown Divas? In their own words, it is "a metropolitan boutique dedicated to the girl who has a desire for uniqueness in her ensembles." I found a great mix of affordable, trendy and basic pieces that definitely make this store a must-see, no matter which of the six cities in Florida you may visit. Go here to visit their website and see below for more details on the six locations.

Hope you enjoy Downtown Divas as much as I did!

Divas Ormond Beach

242 North Nova Rd., Ormond Beach


Divas Brandon

6128 Winthrop Town Centre Ave., Riverview


Divas Vero Beach

6200 20th Street Suite #326, Vero Beach


Divas Jacksonville

1001 Park Street, Jacksonville

Divas Orlando

12080 Collegiate Way, Orlando

Divas Melbourne

847 E New Haven Ave., Melbourne

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