Discovering Gelati at JJ Fitelli's, A Glorious New Dessert Emporium in Miami

By: Hilda Mitrani


Occasionally, going off the beaten path can mean right in your own backyard. Such is the case with JJ Fitelli's, a Gelati emporium in Kendall, one of Miami's suburban neighborhoods.

How is this "off the beaten path?"

Easy, actually. JJ Fitelli’s is the only purveyor of Gelati, a unique dessert that resembles a parfait. Gelati (not gelato) is created on the spot from homemade Italian ices layered with 95 percent fat-free soft-serve ice cream or non-fat, no-sugar-added yogurt.

All the elements are tasty when consumed individually. In fact, JJ Fitelli's creamy soft-serve chocolate and vanilla were specially formulated for the store. Yet when layered with the Italian ice, the result is heavenly.

JJ Fitelli’s is the brainchild of two successful South Florida businessmen, Bruce Fitelli and Jason Jason. (Yes, that’s his real name). Both men, friends for many years, saw a need for homemade Italian ices and decided they wanted to start a business with a unique twist.  

Besides being absolutely delicious, JJ Fitelli’s Italian ices are Kosher, lactose-free, fat-free, salt-free and cholesterol-free and many flavors are gluten-free also. Plus, the ice cream comes in sugar-free varieties too. This is all great news for people with dietary limitations. 

More than a dozen different varieties of Italian ices are made daily using fresh fruit. Flavors include Sour Apple, Cherry, Raspberry, Passion Fruit, Chocolate Chip, Orange Cream, Pina Colada, Guava, Strawberry, Mochachina, Lemon, Strawberry Lemonade, Coconut, Mango, Bubble Gum and Cotton Candy.

I am a fairly discerning ice cream and gelato consumer, and I can tell you that I’m actually glad I don’t live too close to JJ Fitelli’s. Otherwise, this dessert treat could become a serious habit.

Note: Watch this news story to learn more about JJ Fitelli's desserts, located at 11559 N. Kendall Drive in the Kendall Market Square Shopping Center in southwest Miami.

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