Advertising on VISITFLORIDA.com, Florida’s Official Travel Planning Website
Connect to more than 10 million visitors online 24/7 on the No. 1 destination website for traffic (Quantcast, 2013)
It’s a fact. Florida travelers are online and focused on their vacation planning. With traffic increasing annually, VISITFLORIDA.com offers unique advertising opportunities to reach your target market. Place your ads where visitors will see them, alongside trusted information and resources on VISITFLORIDA.com.
To explore 2014 advertising opportunities on VISITFLORIDA.com click here or contact us at adsales@VISITFLORIDA.org or call (850) 205-3815.
To access a full list of marketing opportunities, explore the online marketing planner. Link to www.visitflorida.org/planner.
Geo-targeting tools direct your message to specific regions
Destination and interest pages provide targeted sites for display ads
Exclusive Values ads highlight special offers
2013 VISITFLORIDA.com Snapshot:
17% increase in traffic to VISITFLORIDA.com versus 2012 (mobile and desktop)
More than 25 million page views
More than 1.9 million views of Partner profile pages viewed on the desktop site
More than 600,000 deals views on the website
Domestic visitors represent 80% of total traffic
International visitors represent 20% of total traffic
(Source: Site Catalyst, 2013)
VISITFLORIDA.com Visitor Profile (2013, Florida Visitor Study):
Domestic Visitors’ Travel Planning:
Visit Friends/Relatives 36%
Culinary/Dining Experience 36%
Theme/Amusement/Water Parks 20%
Primary Purpose of Trip
Leisure Visitor Planning Facts
1. 4.5 nights is the average length of stay
2. 60% of visitors choose paid accommodation such as hotel, motel or bed and breakfast for their primary lodging
3. 2.3 persons in average party size
4. $145.20 is the average expenditure per person, per day.
5. Reservation type for accommodations:
As Part of a Package*: 22%
Direct to location: 13%
800 Phone #: 6%
Travel Agent: 2%
*Refers to two or more parts of a trip (ex. flight and hotel) booked together via brick and mortar or online
6. Most Popular Travel Times:
Source: VISIT FLORIDA Visitor Survey
Become a VISIT FLORIDA Partner
Our affordable Partnership level options provide increased consumer exposure for your business and access to VISIT FLORIDA marketing programs.
To learn more about having a listing on the site or becoming a VISIT FLORIDA Partner, click here. If you have any questions about VISIT FLORIDA's partnership program, call theIndustry Hotline at 877-435-2872.