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Advertising Information | VISITFLORIDA.com

Advertising on VISITFLORIDA.com, Florida’s Official Travel Planning Website

Connect to more than 10 million visitors online 24/7 on the No. 1 destination website for traffic (Quantcast, 2013)

It’s a fact. Florida travelers are online and focused on their vacation planning. With traffic increasing annually, VISITFLORIDA.com offers unique advertising opportunities to reach your target market. Place your ads where visitors will see them, alongside trusted information and resources on VISITFLORIDA.com.

To explore 2014 advertising opportunities on VISITFLORIDA.com click here or contact us at adsales@VISITFLORIDA.org or call (850) 205-3815.

To access a full list of marketing opportunities, explore the online marketing planner. Link to www.visitflorida.org/planner.

Advertising Opportunities:

Geo-targeting tools direct your message to specific regions

Destination and interest pages provide targeted sites for display ads

Exclusive Values ads highlight special offers


2013 VISITFLORIDA.com Snapshot:

17% increase in traffic to VISITFLORIDA.com versus 2012 (mobile and desktop)

More than 25 million page views

More than 1.9 million views of Partner profile pages viewed on the desktop site

More than 600,000 deals views on the website

Domestic visitors represent 80% of total traffic

International visitors represent 20% of total traffic

(Source: Site Catalyst, 2013)    


VISITFLORIDA.com Visitor Profile (2013, Florida Visitor Study):

Domestic Visitors’ Travel Planning:

Top Activities

Beach/Waterfront   43%

Visit Friends/Relatives   36%

Culinary/Dining Experience   36%

Shopping   34%

Theme/Amusement/Water Parks   20%

Touring/Sightseeing   17%


Primary Purpose of Trip

Leisure   89%

Business   11%


Leisure Visitor Planning Facts

1. 4.5 nights is the average length of stay

2. 60% of visitors choose paid accommodation such as hotel, motel or bed and breakfast for their primary lodging

3. 2.3 persons in average party size

4. $145.20 is the average expenditure per person, per day.

5. Reservation type for accommodations:

    Online: 38%

    As Part of a Package*: 22%

   Direct to location: 13%

   800 Phone #: 6%

    Travel Agent: 2%

    Other: 13%
   
*Refers to two or more parts of a trip (ex. flight and hotel) booked together via brick and mortar or online

6. Most Popular Travel Times:

    Summer: 30%

    Spring 27%

Source: VISIT FLORIDA Visitor Survey


Become a VISIT FLORIDA Partner

Our affordable Partnership level options provide increased consumer exposure for your business and access to VISIT FLORIDA marketing programs.

To learn more about having a listing on the site or becoming a VISIT FLORIDA Partner, click here. If you have any questions about VISIT FLORIDA's partnership program, call theIndustry Hotline at 877-435-2872.