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Advertising on, Florida’s Official Travel Planning Website

Connect to more than 10 million visitors online 24/7 on the No. 1 destination website for traffic (Quantcast, 2013)

It’s a fact. Florida travelers are online and focused on their vacation planning. With traffic increasing annually, offers unique advertising opportunities to reach your target market. Place your ads where visitors will see them, alongside trusted information and resources on

To explore advertising packages that include contact us at or call (850) 205-3815.

To access a full list of marketing opportunities, explore the online marketing planner. Link to

Advertising Opportunities:

Geo-targeting tools direct your message to specific regions

Destination and interest pages provide targeted sites for display ads

Exclusive Values ads highlight special offers

2014 Snapshot:

More than 21 million page views (mobile and desktop)

More than 1.3 million views of Partner profile pages viewed on the desktop site

More than 299,000 deals views on the website

More than 5.1 million destination views on the desktop site

Domestic visitors represent 82% of total traffic

International visitors represent 18% of total traffic

(Source: Site Catalyst, 2014) Visitor Profile (2013, Florida Visitor Study):

Domestic Visitors’ Travel Planning:

Top Activities

Beach/Waterfront   43%

Visit Friends/Relatives   36%

Culinary/Dining Experience   36%

Shopping   34%

Theme/Amusement/Water Parks   20%

Touring/Sightseeing   17%

Primary Purpose of Trip

Leisure   89%

Business   11%

Leisure Visitor Planning Facts

1. 4.5 nights is the average length of stay

2. 60% of visitors choose paid accommodation such as hotel, motel or bed and breakfast for their primary lodging

3. 2.3 persons in average party size

4. $145.20 is the average expenditure per person, per day.

5. Reservation type for accommodations:

    Online: 38%

    As Part of a Package*: 22%

   Direct to location: 13%

   800 Phone #: 6%

    Travel Agent: 2%

    Other: 13%
*Refers to two or more parts of a trip (ex. flight and hotel) booked together via brick and mortar or online

6. Most Popular Travel Times:

    Summer: 30%

    Spring 27%

Source: VISIT FLORIDA Visitor Survey

Become a VISIT FLORIDA Partner

Our affordable Partnership level options provide increased consumer exposure for your business and access to VISIT FLORIDA marketing programs.

To learn more about having a listing on the site or becoming a VISIT FLORIDA Partner, click here. If you have any questions about VISIT FLORIDA's partnership program, call the Industry Hotline at 877-435-2872.