South Beach, Simplified

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The sunshine and soft sand of South Beach create an irresistible draw for visitors. Here, pristine beaches are the main attraction. They sizzle during summer months, so be sure to...

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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Keep cool inside Hotel Astor, which lives up to its online promise of "affordable exclusivity” with resort-style amenities and service at reasonable rates, by South Beach standards, even during winter's...

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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Lunching al fresco in South Beach along Espanola Way is a leisurely experience I definitely recommend. The quiet brick-lined street, north of 14th Street between Washington and Pennsylvania avenues, conjures...

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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The Sunday street market along Lincoln Road in South Beach offers a cornucopia of vendors selling everything from fresh fruit to antique furniture.

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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Enjoy a literary lunch in South Beach at The Cafe at Books & Books, a bohemian offering among Lincoln Road's many brand-name shops. Dine inside the store, or outside on...

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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Young visitors can get into Miami's free-spirited vibe with a fancy new look from Yoli's KopyKat's Faces in the Lincoln Road mall.

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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Wolfsonian Museum, South Beach, Miami

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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Simple food is often the best food. Visitors can enjoy the world's yummiest, crunchy-and-cheesiest Cuban sandwich at Puerto Sagua's humble lunch counter in Miami.

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A long string of Art Deco buildings dresses up Ocean Drive, South Beach. Vintage cars parked out front heighten the atmosphere for early evening strollers ready to cap off their...

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

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Art deco, the definitive architectural style in South Beach. There are more than 800 Art Deco-style buildings in this area alone, the highest concentration of its kind in the world.

Photo Credit: Mitzi Gordon, VISIT FLORIDA Smart Travel Expert

Believe it or not, you can find great values in glitzy South Beach. VISIT FLORIDA's Insider shares tips and favorites for a smart getaway to this hip city.

As I glide over Miami’s Julia Tuttle Causeway, an intoxicating vision fills the windshield. Palm trees blowing in the breeze, glints of brilliant sun across deep blue water – a picture postcard of Florida.

It’s no wonder South Beach is such a popular destination.

Often (and not untruthfully) depicted as a sunbathe-all-day, dance-all-night party paradise where the right look gets you in the door and the right price takes you behind the velvet curtain, South Beach is renowned as a playground for the wealthy elite.

But beneath that renown lays genuine personality, and a faceted destination that disarms the cliché. Here, travelers seeking simple pleasures can still find their place in the sun.

South Miami is a heady whiff of rich Cuban coffee and steamed milk. It’s a cacophony of shrill seagulls, buzzing scooters and staccato Spanish. It’s a man selling plump, pink shrimp on the street corner, three pounds for $10.

And beneath it all, the soothing crash of waves flows in and out, marking time through an endless summer.

Day One: Bienvenido a Miami

 
During my latest sun-drenched trip, what I want most is to relax on the beach and cater to whims of the moment. But getting to the real South Beach, behind all the glimmer, can prove a sturdy task. And in this oft-pricey paradise, it's not easy to live like an indulgent socialite-in-hiding when you're supplied only with a writer's sensible budget.

There are countless hotels and motels within easy walking distance of South Beach. During off-peak season (generally mid-May to late October) crowds thin out and rates are easier on the wallet. The weather may be unpredictable, but fiery sun can make an ocean dip more refreshing, and occasional rain showers usually blow past in minutes.

My first stop is Collins Avenue, two streets away from Ocean Drive and the beach. Collins features several blocks of restored Deco hotels, many of which offer suitable lodging without the waterfront rates. The rooms may not be luxurious, but a traveler who chooses wisely will get clean and cozy accommodations.

A single room in an older building runs me about $100 – a decent base price for the area, especially since it includes continental breakfast. The convenient in-room kitchenette – complete with microwave, sink, fridge and dishware – is an unexpected perk that can also help defray meal expenses.

But the ocean is my first priority. Worn out from the long drive down Alligator Alley, I take refuge at the beach, staking claim on powdery sand and listening to the rhythm of waves until I drift into meditative peace. A group of European travelers wanders past, snapping photos of the sea grass behind me. The earth spins, and we’re along for the ride.

When hunger starts gnawing, relief comes from La Sandwicherie, a humble walk-up counter near my hotel. Served by a man with a thick French accent, the heavenly $7 sandwich is piled high with turkey and camembert on crusty French bread, dressed with lettuce, tomato, cornichons and tangy Dijon vinaigrette. It’s a running candidate for my best Miami meal: authentic, simple and savory.

I greedily devour it, then climb back to bed and call it a night.

Day Two: Explorer’s Notebook

After checkout, the new day begins with café con leche and a brisk walk along the beach. The sea breeze blows heavy with salt, carrying gulls and their endless chatter.

Feeling energized, I pick up a pair of cheap, slip-on sandals at Wings Beachwear, throw in a floppy straw hat for good measure, and head toward the Lincoln Road Mall hoping to catch Sunday’s street market.

Packed with vendors selling fresh fruit, antiques, jewelry, and just about everything else, this weekly tradition is always worth visiting. It’s slowing by the time I arrive, so I scout between the mall’s brand-name businesses for funky, independent shops.

Reward comes from excellent vintage fashions at Fly Boutique, where tasty sale pieces are sprinkled among the racks. (A friend later told me she unearthed silver Diane von Furstenburg pumps here for $20.)

A few blocks south of Lincoln Road’s bustle, the brick streets of Espanola Way wind through another, quieter outcropping of galleries, shops and al fresco cafés. It’s a window-shopper’s paradise, but the clouds are gathering.

Barely skirting an afternoon drizzle, I retrieve my car from public parking and head toward a new home base: Hotel Astor on trendy Washington Avenue.

During my college days, I was satisfied with any old cot on the beach, but since edging into my thirties I favor a little pampering while on vacation – as long as it’s a good value. For my money, The Astor suits this purpose. Its online catchphrase, touting “affordable exclusivity,” rings true with contemporary style, thoughtful amenities and fair year-round rates.

Starting at about $100 or less per night during off-peak season, the cushy Astor costs just a fraction more than your basic SoBe motel. During winter’s busy season, Astor rooms can still be booked for less than $300 – a steal for chic accommodations in this neighborhood.

Attentive service offers added value. A porter helps cart luggage to my spacious room, decorated with understated elegance in soft taupe and cream. After a hot day of shopping, it’s luxurious to take a cool shower, wrap up in a lightweight robe and stretch out on the downy bed.

As the sun tilts lower, I take a stroll toward the beach and follow a long rock jetty above the water, taking in a panoramic shoreline view. In the jetty’s alcove, a handful of sunbathers enjoy fading sunlight in relative privacy.

Back at the Astor, the tempo of Washington and 10th Street beneath my window shifts into a nightlife pace. Pedestrians flock toward the neon glow of Ocean Drive as salsa music drifts up from passing cars.

Eager to join the fray, I call the hotel valet service. With impeccable timing and courtesy, they bring my vehicle curbside within 15 minutes. At $25 per day, this is more expensive than a $16-per-day public garage, but that extra cash saves the trouble of a long walk.

The vibe at Ola Bar and Restaurant, adjacent to the spa-style Sanctuary Hotel, is relaxing and sociable. I sip a fresh mojito and strike up a conversation with some locals. By cocktail number two, we’re snapping group photos and trading dating advice like old friends.

The next morning, I make my way to the beach once more. I get comfortable with a magazine, digging my toes into the sand. The hotel's chair service is very affordable; a $15 resort fee includes beach chairs, towels and sand toys.

I’ve found the simple life in South Beach, and it’s all I need.