Advertising on VISITFLORIDA.com, Florida’s Official Travel Planning Website

Connect to 4.9 million unique visitors online 24/7 on the No. 1 destination website for traffic (Quantcast, 2011)

It’s a fact. Florida travelers are online and focused on their vacation planning. With traffic increasing annually, VISITFLORIDA.com offers unique advertising opportunities to reach your target market. Place your ads where visitors will see them, alongside trusted information and resources on VISITFLORIDA.com.

For more information about having a listing on the site, call the Partner Help line at 1-877- 435-2872 or click here.

To learn more about VISIT FLORIDA and to become a Partner, click here.

For additional details on our extensive ad serving capabilities, contact us at 1-800-683-0010 or via email at advertising@milesmedia.com. VISITFLORIDA.com will produce the best Internet advertising results you can get!

To access rate cards, marketing brochures and spec sheets, visit our marketing media website at www.MilesMedia.com/VISITFLORIDA.

Advertising Opportunities:

• Geo-targeting tools direct your message to specific regions
• Destination and interest pages provide targeted sites for display ads
• Exclusive Values ads highlight special offers

2010 VISITFLORIDA.com Snapshot:

• 10% increase in traffic to VISITFLORIDA.com versus 2009
• More than 18.4 million page views
• More than 4,700 questions answered by Florida Insiders on the website
• More than 1.6 million views of Partner profile pages
• More than 530,000 page views of Traffic Generation program pages featuring pay-per-click deals
• Domestic visitors represent 85% of total traffic
• International visitors represent 15% of total traffic

(Source: Omniture HBX, 2010)    

VISITFLORIDA.com Visitor Profile (Quantcast July 2011):

•  
• Beach/waterfront                                                  27%
• Shopping                                                               26%
• Touring/Sightseeing                                            23%
• Visiting Theme/Amusement Parks                  17%
• Nightlife                                                                  8%

Primary Purpose of Trip

• Leisure                                                                   82.5%
• Business                                                               17.5%

Visitor Planning Facts

• 5.1 nights is the average length of stay
• 46% of visitors choose hotel, motel or bed and breakfast for their primary lodging
• 2.4 persons in average party size
• $135.40 is the average expenditure per person, per day or $1,657.30 per trip
• Reservations made online: Accommodations 23% , Airfare 59% and Auto Transportation 21%

Source: VISIT FLORIDA 2008 Visitor Survey

Open AdStream:

VISITFLORIDA.com uses Open AdStream technology, 24/7 Real Media’s efficient ad servers, giving your internet advertising campaigns the results you demand. Open AdStream allows advertisers to dynamically target, track and analyze the effectiveness of their marketing dollars.

Advertisers on VISITFLORIDA.com receive these benefits:

• Choice of when a message is delivered
• Managed ad campaigns, analyzed traffic and optimized response
• Targeting to their audience
• Dynamic, detailed and accurate reports that show performance statistics such as: how many clicks (responses) each ad received, the number of impressions each ad campaign received and users reached segmented by U.S. States and International countries